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Creating a Marketing Plan that Everyone Understands
16 August, 2023 @ 14:00 - 17:00
Let’s build a marketing plan that everyone understands!
Join Matt Greg in this 3-hour in-person workshop and leave with a simple marketing plan for your business. We will cover core areas that you can implement into your business, including:
- Clarity around the problems you solve for customers
- Your unique value proposition
- Your unfair advantage
- Customer segments your business will target
- Existing alternatives customers may choose
- Consolidation into key marketing messages
- Marketing channels you will use to push these messages
- Understanding key metrics to measure success
- Deciding who will actually do this work in your business!
- In 3 hours we can not go into granular detail, but you will have a template that can be used for your business, and clarity that can be shared with your colleagues.
Some of the feedback from the participants who attended this workshop on 1 March:
“The interactive workshop approach was brilliant.”
“The opportunity to network with other IoW businesses was great.”
“What a wonderful workshop! One of the things I appreciated most of Matt’s workshop was the way he made complex marketing concepts easy to understand and apply through his lean marketing canvas.”
This workshop is FREE for members of the Go for Growth Business Hub, and £99 for non-members. You can join the Hub here where you will receive a promo code to use at check out.
This marketing plan will need nurturing and amending, as you learn and your business changes. As part of the Go for Growth Business Hub, participants will have the opportunity for several 1-to-1 sessions with the facilitator. Allowing you to dive deeper into parts of the marketing plan most relevant to your business.
The event starts promptly at 10am at Building 41 (right next door to BAE Systems), Newport Road, Northwood, Cowes, Isle of Wight.
Spaces are strictly limited. Please register early to avoid disappointment.
The workshop presenter and facilitator:
Matt is a CEO and founder of a Creative Agency on the Isle of Wight: NOSY (https://nosy.agency). His team works with dozens of Island businesses on a regular basis, and hence has a strong grasp of the local economic background. NOSY is 4.5 years old and has grown through unusually hard circumstances. At the end of 2021, the business focused on working specifically with sustainable brands, creating a unique value proposition that allowed competition with agencies outside the Island.
With previous background in group facilitation, Matt has delivered a range of marketing-related workshops to SMEs across the UK. There have been many mistakes and drawbacks in his journey. He is now keen to share these learnings with fellow business owners in an authentic way.