The Bit in the Middle: Staying Power in Business by Founder, Effie Moss
Date: Thursday 30 April 2026
Time: 10.30am – 1.30pm
Location: Building 41
Most support exists at the beginning of a business, when ideas are exciting and everything feels possible or at scale, when growth is obvious and visible. Very little exists for the stage in between. “The Bit in the Middle” is the phase where businesses are no longer new but not yet established in the way their founders imagined. It’s where cashflow gets real, teams begin to form, funding decisions matter and the landscape starts to change. This is where many businesses stall, not because the idea isn’t good, but because the skills required to stabilise and simplify are rarely taught.
In this workshop, Effie Moss explores how to recognise the Bit in the Middle, build staying power and move through this phase with clarity -> practically, strategically and personally. This session is for founders who want to build something that lasts, strengthening both their business and themselves along the way.
This event is for IW Creative Network members.
If you’re not part of the network yet, you can find out more here.
