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Customer Value Proposition and Customer Journey Mapping

​​Facilitated by Ross Findon, Strategic Communications Consultant at Ross Findon Communications.

Learn how to understand what matters most to your customers and how to craft a value proposition to engage them and create customer journeys that meet their needs and your ambitions. We’ll look at practical examples of what a good value proposition and customer journeys look like, how to shape your own, and some tools to support you.

​In this session you will:

  • ​Explore what value really means for your customers
  • ​Learn how different businesses move their customers from awareness to outcomes using customer journeys
  • ​Build your own propositions and journeys using tried and tested frameworks and tools

​You’ll leave with:

  • ​Customer profile frameworks
  • ​A step-by-step guide to building a simple value proposition
  • ​A jargon-free, actionable guide to creating effective customer journeys

 

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